About us
The Agricultural Business Research Institute
Welcome to the Agricultural Business Research Institute (ABRI), situated within the esteemed University of New England in Armidale, NSW, Australia.
ABRI stands tall as a distinguished leader in the realm of agribusiness, offering groundbreaking products, services, and technical advancements with a global footprint.
With a rich history spanning over five decades, our expert team specialises in catering to the needs of both domestic and international livestock industries.
Leveraging their extensive experience and knowledge, they deliver tailored solutions to our esteemed global clientele.
At ABRI, we are equipped with the expertise and resources to meet the dynamic demands of the agribusiness landscape, consistently delivering innovative technology solutions that generate tangible benefits for stakeholders, business and industries alike.
Our Directors
Angela Schuster
Chair
Angela Schuster is renowned for her innovative projects and strategic vision to drive progress and shape industry standards, including her role in international and national standards committees.
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Angela is a seasoned professional with a proven track record in spearheading impactful projects within Australia's agricultural sector. Her success stems from her innovative approach, strong leadership capabilities, and strategic foresight. Angela excels in fostering collaboration among diverse stakeholders, including agricultural industry players, federal and jurisdictional regulators, private organizations, and non-governmental organizations focused on conservation, biodiversity, and animal welfare.
Notably, Angela previously served as the Australian Representative to the International Organization for Standardization (ISO) Strategic Advisory Group on Smart Farming.
Additionally, Angela chairs the Australian Standards Technical Committee on data-driven agrifood systems. Angela's involvement in various committees and working groups underscores her commitment to shaping industry standards and driving progress in agriculture.
Abbie Widin
Non-Executive Director
Abbie Widin, PhD, GAICD, is an experienced non-executive director with a background in strategy, innovation, and governance across consumer goods, technology, and AI.
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Abbie currently serves on the boards of Aeris Environmental (ASX: AEI) and the Agricultural Business Research Institute (ABRI). Her focus areas include commercialisation, AI and data stewardship, and the application of emerging technologies in regulated sectors.
Abbie holds a PhD from the University of Sydney, a Diploma of Business Administration from AGSM, and is a Graduate of the Australian Institute of Company Directors.
Sarah Kruger
Non-Executive Director
Sarah Kruger is a seasoned executive with over 30 years’ experience across consulting, people and culture, and senior leadership roles.
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As a Managing Director at Accenture, and former Chief People Officer for the Australia and New Zealand business, Sarah works closely with boards and executives to design and deliver complex change. With a current combination of Advisory and Board Roles Sarah focuses on supporting business to address complexity associated with their workforces including strategic, AI-enabled workforce planning, optimisation and talent attraction, including integrating with 3rd party providers and Joint Venture Partners.
Sarah is engaged in rural and regional Australia as a beef and lamb producer near Goulburn and a member of the Rural Assistance Authority Advisory Board.
She is committed to supporting opportunities for inclusion as the ACT Chair for Chief Executive Women and through her involvement in supporting elite female athletes as a mentor for the Minerva Network.
Rob Mellor
Non-Executive Director
Rob Mellor is an experienced non-executive director with an extensive background in technology-related professional services and is the co-founder of an award-winning agtech startup.
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After a successful executive career in technology consulting with global, industry-leading firm Accenture, Rob co-founded Digital Agriculture Services (DAS), an award-winning agtech startup based in Melbourne, serving as its Chief Technology Officer (CTO) for five years.
Rob’s core skills lie in the creation and commercialisation of technology to solve complex business problems. His industry experience spans agribusiness, technology, mining, automotive, aerospace and energy. Rob brings deep experience in all aspects of enterprise management and has partnered with prominent Australian research institutions on the negotiation and management of intellectual property related to technological innovation.
Rob has lived and worked in several locations across Australia, as well as New Zealand, Malaysia and the USA. He currently serves as a non-executive director with Government-owned spatial data and location intelligence company, Geoscape. Rob is a Graduate member of the Australian Institute of Company Directors and holds degrees in Business (Accounting) and Science (Zoology).
Ross Beaney
Non-Executive Director
Ross Beaney is an experienced Chair, Council, and Committee Member with extensive subject matter expertise in financial markets, asset management, and leading complex business transformations
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Ross has demonstrated an ability to translate complex questions into executable, differentiating strategy within the board environment.
A rural-based director and cattle industry producer, Ross is also Chair of the UNE Foundation, where he promotes the proper stewardship and governance of the fund, drawing on his board, subcommittee, and deep executive experience in liquid markets and asset management.
ABRI Management
Dr. Dave Christie
Managing Director
Dave brings more than three decades of leadership experience across research, commercial and technology sectors in Australia and internationally. Raised on a grazing property in north-west NSW and holding a PhD from the University of Sydney, Dave combines deep commercial capability with a connection to regional industries.
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Before joining ABRI, Dave served as CEO of the Universities Admissions Centre, where he led major technology transformation, cultural renewal and sustained organisational growth. His career also includes senior roles at Open Universities Australia, the University of Wollongong and BASF in Asia Pacific.
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Fiona Brierley
Dairy Express Manager
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Trudi Brown
Breed Secretariat Team Leader
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Thomas King
Chief of Corporate Services
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Ben Lee
BREEDPLAN Systems Team Leader
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Catriona Millen
Extension & Engagement Team Leader
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Mostafa Motaweh
Product & Engineering Manager
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Adrian Mouton
Development Manager
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Adam Petronaitis
Workplace Technology Lead
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Peter Simpson
ILR Team Leader
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Nicky Turner
BREEDPLAN Manager
Our History
Established in July 1970, ABRI traces its roots to the visionary leadership of its late founder, Dr. Arthur Rickards OAM, and his colleagues at the University of New England (UNE). Initially conceived as a technology transfer unit within UNE, ABRI’s inception marked a bold leap forward in advancing agricultural innovation.
Dr. Rickards vision for ABRI was to establish a national agribusiness service to facilitate a connection between the technological advancements being developed by UNE and the technology being used within the agricultural and rural industries. Over five decades later, ABRI stands as a global leader in agricultural software solutions, thanks to Dr Rickards ambitious mission.
A pivotal moment came in 1985 with the development of BREEDPLAN, an advanced genetic evaluation system for beef cattle, in collaboration with UNE’s Animal Genetics Breeding Unit (AGBU).
Supported by Meat and Livestock Australia (MLA), BREEDPLAN has evolved into the cornerstone of genetic evaluation, serving 40 beef cattle breeds and over 14 million animals across 14 countries. Additionally, ABRI offers a diverse range of software solutions for other livestock sectors, including dairy cattle, sheep, goats, and horses.
Under the guidance of current Managing Director Dr David Christie, ABRI remains committed to advancing its legacy of knowledge and expertise through continued innovation. Dr Christie’s vision emphasises leveraging new technological advancements to benefit ABRI’s clients and the broader livestock industries.
1970
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1970
Established ABRI
Dr Arthur Rickards OAM
1972
National Beef Recording Scheme (NBRS)
Mid 1970’s
Breed Secretariat services introduced
Early 90’s
Dairy Express established to provide a range of services globally1997
Internet Solutions released2004
ILR2 software released2004
HerdMASTER software launched in Australia2011
ILRIC – International Livestock Resources and Information Centre2013
MateSel software introduced2018
ACGEA established (Australian Cattle Genetic Exports Agency) 2024
BREEDPLAN Select announced. A DNA-Only genetic evaluation powered by BREEDPLAN1985
BREEDPLAN – first major software advancement using genetic evaluation developed by AGBU (UNE’s Animal Genetic Breeding Unit)
1987
International Livestock Registry software launched
1997 BREEDPLAN Extension service established to support the use and understanding of BREEDPLAN software
2024
BreedLogic launched - the new Breed Registry Software2020
ILROnline launched
The Agricultural Business Research Institute (ABRI) specialises in delivering a range of high-quality agribusiness information services and technology-driven products to meet the diverse needs of clients within both the Australian and global livestock sectors.
Our clients experience enhanced profitability and operational efficiencies, coupled with advancements in sustainability, through the utilisation of cutting-edge technology solutions.